Archive for August, 2007
Why Facebook Advertising is not the Answer
I was having a discussion with a colleague today about Facebook when he mentioned another department was considering Facebook advertising. No doubt Facebook is the social network with all the juice today, and companies are absolutely right in considering a shift from traditional PR and marketing activities - in fact it is critical.
However, companies must [...]
Hanselman Releases Ultimate Tool List for 2007
Wrox author and Microsoft Senior Product Manager Scott Hanselman has updated his Ultimate Tools Collection for Windows for 2007 . This year’s list includes tons of new tools for Windows PowerUsers and Developers.
If you are a programmer who is not reading Scott’s blog you are missing out on a great resource.
Suggested Reading For 08/23/07
Reading Books: 3 Out Of 4 Americans Do It
(tags: books publishing)
Propping Up Declining Traditional Media Businesses
You do read Scott Karp, don’t you?
(tags: media tv socialmedia)
New Research On Engagement
The premise behind the report is that the center of the marketing funnel (consideration and preference) is more complex than many like to believe. This complexity is largely [...]
Suggested Reading For 08/22/07
Rules of Engagement for the Web Marketing Battleground: Wikipedia
(tags: wikipedia marketing socialmedia)
B&N Earnings Preview
(tags: books retail finance B&N)
Better Dead Than Read: New AP poll on reading
(tags: books)
Windows Home Server
Perhaps this is good news for our upcoming book…
(tags: windows)
Do You Want One Social Networking Profile to Rule Them All?
(tags: socialnetworking)
Gen Con 2007 In A Nutshell
For my [...]
The Making of A Bestseller: A Case Study in The Meme
The 4 Hour Work Week author Tim Ferriss tells the story of his ride to the bestseller list in an article on the Huffington Post. His plan is one that everyone wants to execute, but very few pull off.
“What were the 1-3 biggest wastes of time and money?”
This led me to create a [...]
