Archive for September, 2007

5 Ways To Get Me to Quickly Reject Your Book Proposal

I review a lot of proposals - some I have requested and some I haven’t. I am fine with receiving unsolicited proposals - every so often you do get something amazing you weren’t expecting. Part of my job is helping authors develop proposals and outlines until they are worthy of consideration for publication. [...]


Daily Link Digest for 09/24/07

110 Ways Retailers are Using Social Media Marketing
(tags: marketing social socialmedia)

Where Is Your Social Graph?
(tags: socialmedia socialnetworking socialgraph)


My Twitter Alter Ego, and the Question of Brand in Social Applications

I have been doing some experimenting with social applications as it pertains to publishing. I tend to think of this blog as part of a “personal brand” if you will - it’s about me and my thoughts on the industry I happen to work in. Should I ever leave book publishing I suspect [...]


Daily Link Digest for 09/19/07

That About Covers It Part 1
(tags: books covers publishing)

Blooks - Between Angst and Opportunity
(tags: books blooks)


The Sweet Spot

I smiled to myself reading Seth Godin’s post entitled Sweet Spot Marketing, in which Seth discusses a few marketing “sweet spots” from the book industry.
There’s a sweet spot for getting on Oprah and for being on NPR as well. You rarely hear about romance novels on All Things Considered.
My point isn’t that you shouldn’t [...]