Archive for November, 2007
Marketing Your Book is a Game
Well, at least Mike Moran thinks so. Take a look at this clever marketing tool Mike created to promote his new book
Do It Wrong Quickly: How the Web Changes the Old Marketing Rules.
The book looks really interesting. Its approach is one that many companies will struggle with - do things quickly, [...]
Blog Roundup for 11/11/07
Explaining what the “Social Graph” is to your Executives
(tags: socialgraph socialmedia socialnetworks social)
The Business Blook as Beta Publishing
(tags: books blogs)
Book Publishing is like Major League Baseball
(tags: book publishing)
Radiohead controversy shows limits of knowledge in an Information Age
(tags: radiohead content experiment sales)
Do You Have a Miserable Job?
I recently began reading Patrick Lencioni’s books on management (published by our Jossey Bass imprint.) If you are not familiar with his books I encourage you to take a look at them as I am finding that they among the best business books I have ever read. His most recent title The 3 [...]
Blog Roundup for 11/08/07
Content as Marketing: How Online Video Helps the Networks
(tags: video marketing content)
“digitization and its discontents”
(tags: e-books digital content)
AlterNet: MediaCulture: Will Digital Books Replace Ink and Paper?
(tags: e-books books digital)
The Social Enterprise - What Works, and What Doesn’t
(tags: BUSINESS collaboration enterprise2.0 management socialmedia socialnetworking socialnetworks web2.0)
The Radiohead Model for Book Publishers
Radiohead’s “pay what you think we deserve” experiment has been the topic of much discussion lately. Of course, as a content publisher I am interested in how such a model might look for my industry - book publishing. A small independent publisher, Another Sky Press has been using a very similar model for their books [...]
