Archive for December, 2007

Yes, Virginia, There is a Santa Claus

We take pleasure in answering thus prominently the communication below, expressing at the same time our great gratification that its faithful author is numbered among the friends of The Sun:
Dear Editor—
I am 8 years old. Some of my little friends say there is no Santa Claus. Papa says, “If you see it in The Sun, [...]


Managing 5,000 Facebook Friends

“How do I manage my 5,000 Facebook friends?” is a question Mark Cuban had to face recently.
Facebook went from being a way to broadcast information to 5k people, probably 4k of which I didn’t know or even have a business link to, to a platform I either had to take seriously or walk away from.
Mark [...]


Can Brands Be Social? Shel Israel says “No.”

Wiley author Shel Israel has started an interesting conversation with Jeremiah Owyang about wither or not “brands” can be social.  Jeremiah asked if brands should build their own networks, or use existing social nets.  Shel says brands can not be social, only people can.  I’m not so sure I completely agree - yet.
As I have [...]


More Reads from 12/16/07

Why many marketers struggle with social media
(tags: socialmedia marketing)

Before you Pitch Bloggers: Three Genuine Tips for Budding Entrepreneurs and
(tags: marketing blogging socialmedia)

The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company,
(tags: facebook marketing socialmedia)


Google Knol as an Instant Author Platform

Late yesterday, Google made an announcement about an upcoming product called knol, a free platform for creating authoritative articles on any subject. Knol will have a variety of social features and will let readers comment, rank, review and suggest edits.
Earlier this week, we started inviting a selected group of people to try a [...]