Archive for January, 2008
Other Voices - 01/07/08
Digg’ll Get You Noticed, But Will It Sell Books?
(tags: publishing digg books)
Why Non-Obvious Brand Icons Work
(tags: publishing brands books oreilly)
Programming for the Masses- Social Computing
(tags: Social Media programming)
Publishing Contracts - Understanding Reserve for Returns
I had a conversation with an author recently about the Reserve line on his royalty statement, and thought other authors might benefit from a quick primer.
Books sold to most resellers - stores like Barnes and Noble and Borders for example - are returnable. That is, if the book stores don’t sell them all, they can [...]
Other Voices - 01/07/08
Book Marketing Gets Social
(tags: publishing marketing)
Are author blogs & websites for readers or potential readers?
(tags: publishing blogs)
Search & Sensibility
(tags: publishing search amazon)
The Bastardization of Social Media
(tags: brands social media pr marketing)
My Corporate New Year Resolutions - 2008
The new year is always a time for resolutions - loose weight, exercise more. I make those too, but this year I thought I would make a separate set of resolutions for my business life. So, in 2008 I commit to the following changes:
Be nicer. I often come across as abrasive. It’s something I am [...]
