Archive for March, 2008
Interesting reading for 03/31/08
MONEY With A Capital M-O-N-E-Y
(tags: writing advance royalty)
on writing less
(tags: writing books)
Future Roles of Book Publishers
Paul Watson has written an essay entitled The Future for Publishers in which he suggests new roles publishers will play in content promotion, distribution, and ultimately how we may be generating revenues in the future. The basis of his argument is that content, of course, will be free and that publishers must take on new [...]
Are You a Radical or a Revolutionary?
I wanted to share a great post by Charlene Li on the Groundswell blog entitled Turning radicals into revolutionaries: the key to kick-starting your social strategy. As I sometimes struggle with the speed at which we adopt new social media and marketing methods within my organization, this particular post certainly hit home for me.
Who [...]
Looks Like We Are About to Get Bum Rushed by the Age of Conversation
Chris Wilson over at Fresh Peel has put together a very social-media centric marketing blitz for the upcoming Age of Conversation book by Gavin Heaton and Drew McLellan.
Age of Conversation is a self-published work that the authors describe as follows:
In what began as a half dare, the editors, Gavin Heaton and Drew McLellan challenged bloggers [...]
It’s OK - We’re Good Pirates
What?
According to Karen Croxson, digital piracy may help companies. As a new-media minded person working in a traditionally old-media world I am a little conflicted here. I am coming around to Chris Anderson’s Free mantra, and I absolutely believe my industry had better move a hell of a lot faster to adapt to [...]
