Archive for June, 2008
Go Ahead, Ask Anything: Wiley EMEA Sales Conference Day 1
Learning New Things
This week, I am in Malta attending the Wiley EMEA (Europe, Middle East and Africa) Sales Conference. What a way to start a new job! The location is obviously fantastic and exotic, but I had so many great meetings with new colleagues today. I have been exposed to more of our business today [...]
The Indirect Value of Free Content
After my previous post on free content, I got a lot of response outside of the blog - mostly via twitter direct messages. I encouraged everyone to post their own thoughts, and Justin Whitaker was kind enough to guest post his thoughts here.
A couple of days ago, Chris posted Straight Talk on the Price of [...]
Can Amazon.com’s Jeff Bezos Fix Twitter’s Scalability Problem?
Looks like Twitter got a new round of funding today, and you may be thinking “so what?” I’m interested because one of the new investors is Amazon.com’s Jeff Bezos who as Read Write Web put it, is “Mr. Scalability.”
It seems that Bezos keeps his investing activities separate from the business of Amazon.com, so I don’t [...]
Straight Talk on the Price of Free Content
Much has been written about the power of free content. The publishing industry is struggling with the balance between free content (or entire books for free) for advertising and promotion and lost sales. Experiments have had mixed results, and sometimes you are left with that nagging thought, “what if we had not given it away [...]
How Book Authors Can Promote Their Work with Social Media
As I have written before, publishers are increasingly leveraging their authors’ own personal platform to market their books. With more than 400,000 books published each year, it is harder to make an impact without a platform strategy.
Authors can learn a lot from the personal branding and social media marketing advice of Chris Brogan who [...]
