Archive for July, 2008
Coming Up For Air
What a month it has been - where did July go, huh? My first 30 days or so on the new job have been a whirlwind of international travel, new colleagues, new meetings, new systems, new processes - the list goes on and on.
I did want to take just a moment to come up for [...]
Saving the Canadian Book Market
Over on the Index//mb blog, Mark says Indigo should stop arranging deck chairs and save books sales.
In the past, an improved store experience was an excellent proxy for improving the customer experience. But not so much anymore. Being a good retailer these days has more to do with relevance than it does with ambiance. Being [...]
The Evolving Experience Expectation of Customers
Note: The following is a portion of a presentation given at the recent Wiley EMEA Sales Conference by Christine Dunn, Director of Marketing. She was kind enough to allow me to share it here.
I’m not going to spend time going through loads of statistics confirming that nearly every man, woman, and child at every [...]
Promoting Your Book - The Power of Just One Recommendation
We always hope for positive reviews of our books, but there is a rare and magical event that only occurs every once in a while. It is the ability of a single review or recommendation to propel a book to bestseller status. Case in point: Charles Petzold’s most recent book, The Annontated Turing which as [...]
More Great Book Video from Wiley UK - Wiley EMEA Sales Conference Day 3
Wiley UK is moving quickly to integrate digital content into it’s marketing and promotional activities. There have been several video examples shown this week, including this one for Computing for Seniors For Dummies.
Do you think this approach is more effective than “traditional” marketing methods?
