Author Archive
Promoting Your Book - The Power of Just One Recommendation
We always hope for positive reviews of our books, but there is a rare and magical event that only occurs every once in a while. It is the ability of a single review or recommendation to propel a book to bestseller status. Case in point: Charles Petzold’s most recent book, The Annontated Turing which as [...]
More Great Book Video from Wiley UK - Wiley EMEA Sales Conference Day 3
Wiley UK is moving quickly to integrate digital content into it’s marketing and promotional activities. There have been several video examples shown this week, including this one for Computing for Seniors For Dummies.
Do you think this approach is more effective than “traditional” marketing methods?
Capstone Publishing - Wiley EMEA Sales Conference Day 2
I have had the incredible opportunity to meet and hear from colleagues from all over the globe while here in Malta, and it has really refocused, and re-energised me. During this morning’s plenary session, I was impressed by the presentation given by Capstone’s Jason Dunne.
Admittedly, I was not very familiar with Capstone prior to this [...]
Go Ahead, Ask Anything: Wiley EMEA Sales Conference Day 1
Learning New Things
This week, I am in Malta attending the Wiley EMEA (Europe, Middle East and Africa) Sales Conference. What a way to start a new job! The location is obviously fantastic and exotic, but I had so many great meetings with new colleagues today. I have been exposed to more of our business today [...]
The Indirect Value of Free Content
After my previous post on free content, I got a lot of response outside of the blog - mostly via twitter direct messages. I encouraged everyone to post their own thoughts, and Justin Whitaker was kind enough to guest post his thoughts here.
A couple of days ago, Chris posted Straight Talk on the Price of [...]
