Comments on: Author Charles Petzold on Deadlines and Letting Go http://ckwebb.com/publishing/books-and-writing/author-charles-petzold-on-deadlines-and-letting-go/ Mon, 14 May 2012 03:24:55 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: l.m.orchard http://ckwebb.com/publishing/books-and-writing/author-charles-petzold-on-deadlines-and-letting-go/comment-page-1/#comment-3568 l.m.orchard Thu, 22 May 2008 21:00:21 +0000 http://ckwebb.com/?p=286#comment-3568 (Which, of course, can be harder said than done.) (Which, of course, can be harder said than done.)

]]> By: l.m.orchard http://ckwebb.com/publishing/books-and-writing/author-charles-petzold-on-deadlines-and-letting-go/comment-page-1/#comment-3567 l.m.orchard Thu, 22 May 2008 20:59:29 +0000 http://ckwebb.com/?p=286#comment-3567 I've run into this exact problem a lot while working with online marketing versus print. When a design or a brochure goes to the presses, it's DONE. When a web site rolls out, it sometimes can just sort of continue wobbling along getting endless tweaks. To actually maintain any sort of sanity, you have to emulate the accidental physical constraints of a shipped product through intentional discipline and effective management of expectations. I’ve run into this exact problem a lot while working with online marketing versus print. When a design or a brochure goes to the presses, it’s DONE. When a web site rolls out, it sometimes can just sort of continue wobbling along getting endless tweaks.

To actually maintain any sort of sanity, you have to emulate the accidental physical constraints of a shipped product through intentional discipline and effective management of expectations.

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