Comments on: From Blogs to Books – Questions from BlogHer

By: Chris

Chris — Fri, 17 Aug 2007 14:37:00 +0000

Hi Michael, thanks for joining the conversation.

You are correct – we certainly don’t think everyone will buy the book, but we do forecast some percent of those will buy books. The hard part, of course is know what percent that is.

In addition to the blog readers who do buy the book, we also consider how many of them will promote the book via word of mouth and on their own blogs.

By: Michael A. Banks

Michael A. Banks — Fri, 17 Aug 2007 04:22:33 +0000

Chris,
You don’t assume that everyone who reads a blog is an automatic customer (the built-in market to which you allude) for a book based on that blog, do you? I mean, if a blog can prove 30,000 unique users per month, do you add 30K copies to projected sales in the P&L and increase the print run? It would seem that an unknown percentage of the blog’s readership will not buy the book, figuring they have the benefit of the book’s content already (even if they don’t). And some people just don’t buy books.
–Mike

By: More thoughts on “Blog to Book” « Confessions of an IT Girl

More thoughts on “Blog to Book” « Confessions of an IT Girl — Tue, 14 Aug 2007 11:01:47 +0000

[...] question, and as such, several Wiley editors are helping me out by weighing in on the concept. The next to post his thoughts is Chris Webb, and he makes some good points. He’s quite thoughtful on the whole “should a blog even [...]

By: Jim Minatel: ASP.NET, XML, CSS, Ajax Book Editor

Jim Minatel: ASP.NET, XML, CSS, Ajax Book Editor — Tue, 14 Aug 2007 02:11:53 +0000

Blog to Book: answers to Questions from Blogher…

Wiley Marketing Director Ellen Reavis Gerstein attended the blog to book session at Blogher last month and came back with several interesting questions that were raised. She’s tossed those questions my way for an editorial opinion. Q: Can blog content…