Comments on: The Evolving Experience Expectation of Customers http://ckwebb.com/publishing/books-and-writing/the-evolving-experience-expectation-of-customers/ Thu, 18 Mar 2010 17:23:50 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: Tweets that mention Chris Webb's Publishing Blog » The Evolving Experience Expectation of Customers -- Topsy.com http://ckwebb.com/publishing/books-and-writing/the-evolving-experience-expectation-of-customers/comment-page-1/#comment-23662 Tweets that mention Chris Webb's Publishing Blog » The Evolving Experience Expectation of Customers -- Topsy.com Wed, 16 Dec 2009 05:16:47 +0000 http://ckwebb.com/?p=303#comment-23662 [...] This post was mentioned on Twitter by Kindle Lover, Charleen Barila. Charleen Barila said: RT @e_reading:@chriswebb Publishing Blog » The Evolving Experience Expectation of Customers (as relates to ebooks) http://bit.ly/6QbyrD [...] [...] This post was mentioned on Twitter by Kindle Lover, Charleen Barila. Charleen Barila said: RT @e_reading:@chriswebb Publishing Blog » The Evolving Experience Expectation of Customers (as relates to ebooks) http://bit.ly/6QbyrD [...]

]]> By: imansubarkah http://ckwebb.com/publishing/books-and-writing/the-evolving-experience-expectation-of-customers/comment-page-1/#comment-23627 imansubarkah Mon, 16 Nov 2009 09:50:32 +0000 http://ckwebb.com/?p=303#comment-23627 thank's for sharing info,..!<br><a href="http://indonesiabumiku.blogspot.com/2009/11/kerja-keras-adalah-energi-kita.html" rel="nofollow">Kerja Keras Adalah Energi Kita</a><br><a href="http://indonesiabumiku.blogspot.com/" rel="nofollow">INDONESIA BUMIKU</a> thank's for sharing info,..!
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]]> By: User links about "expectation" on iLinkShare http://ckwebb.com/publishing/books-and-writing/the-evolving-experience-expectation-of-customers/comment-page-1/#comment-8639 User links about "expectation" on iLinkShare Sat, 25 Oct 2008 04:48:06 +0000 http://ckwebb.com/?p=303#comment-8639 [...] | user-saved public links | iLinkShare 3 votesComment on The Evolving Experience Expectation of Customers by The ...>> saved by workinprocess 1 days ago3 votesHow Beijing 2008 shows us the right and wrong way to [...] [...] | user-saved public links | iLinkShare 3 votesComment on The Evolving Experience Expectation of Customers by The …>> saved by workinprocess 1 days ago3 votesHow Beijing 2008 shows us the right and wrong way to [...]

]]> By: The Non-Evolving View Of Print Publishers « Mike Cane 2008 http://ckwebb.com/publishing/books-and-writing/the-evolving-experience-expectation-of-customers/comment-page-1/#comment-5194 The Non-Evolving View Of Print Publishers « Mike Cane 2008 Wed, 13 Aug 2008 20:54:40 +0000 http://ckwebb.com/?p=303#comment-5194 [...] Non-Evolving View Of Print Publishers The Evolving Experience Expectation of Customers Now, when we think of a comparable breakthrough moment for the reading experience, many wonder if [...] [...] Non-Evolving View Of Print Publishers The Evolving Experience Expectation of Customers Now, when we think of a comparable breakthrough moment for the reading experience, many wonder if [...]

]]> By: Andrew Jackson http://ckwebb.com/publishing/books-and-writing/the-evolving-experience-expectation-of-customers/comment-page-1/#comment-4877 Andrew Jackson Thu, 31 Jul 2008 13:22:08 +0000 http://ckwebb.com/?p=303#comment-4877 Christine's point is well taken re. books. However, the real potential of the Kindle, and e-paper as it comes on stream, will be for more ephemeral reading matter, mostly available only (or most conveniently) via the Internet. My wife (age 62) bought a Palm device for the express purpose of downloading or cutting and pasting articles from the Web so she could read them more comfortably, for example in bed. Christine is right: it's the USER EXPERIENCE, stupid. The kindle, for all its bling, is clearly a marketing gimmick for Amazon to sell "books". The real volume, and the revolution in media for mainly textual content, will come when a really convenient e-paper device becomes available with the following features. It must be universal, NOT limited to a particular source or format, including simple tools for surfing, downloading and cutting/pasting. It must be light, foldable (or whatever) to pocket size, self powered with a long-lasting rechargeable battery, wirelessly connectable to the Internet, able to display text and images with color and definition equal to printed magazine pages, and viewable in all normal light conditions. Almost all of these capabilities already exist, at least in prototype form. I work in magazine publishing and such a device would open up a huge new field for what is now mainly distributed as printed magazines. Tentative steps in this direction are being taken by a few publishers with their digital editions, but this will only take off when the USER EXPERIENCE can be made as comfortable as lying on the couch, reading a magazine. Christine’s point is well taken re. books. However, the real potential of the Kindle, and e-paper as it comes on stream, will be for more ephemeral reading matter, mostly available only (or most conveniently) via the Internet. My wife (age 62) bought a Palm device for the express purpose of downloading or cutting and pasting articles from the Web so she could read them more comfortably, for example in bed. Christine is right: it’s the USER EXPERIENCE, stupid.

The kindle, for all its bling, is clearly a marketing gimmick for Amazon to sell “books”. The real volume, and the revolution in media for mainly textual content, will come when a really convenient e-paper device becomes available with the following features. It must be universal, NOT limited to a particular source or format, including simple tools for surfing, downloading and cutting/pasting. It must be light, foldable (or whatever) to pocket size, self powered with a long-lasting rechargeable battery, wirelessly connectable to the Internet, able to display text and images with color and definition equal to printed magazine pages, and viewable in all normal light conditions. Almost all of these capabilities already exist, at least in prototype form.

I work in magazine publishing and such a device would open up a huge new field for what is now mainly distributed as printed magazines. Tentative steps in this direction are being taken by a few publishers with their digital editions, but this will only take off when the USER EXPERIENCE can be made as comfortable as lying on the couch, reading a magazine.

]]> By: The e-book’s Endless Summer « Future Perfect Publishing http://ckwebb.com/publishing/books-and-writing/the-evolving-experience-expectation-of-customers/comment-page-1/#comment-4732 The e-book’s Endless Summer « Future Perfect Publishing Sun, 27 Jul 2008 00:44:27 +0000 http://ckwebb.com/?p=303#comment-4732 [...] e-books, it is still to early to tell how significant a role they will play in book publishing.  In a recent post, Chris Webb argues that the book publishing industry might not follow the same path as the music [...] [...] e-books, it is still to early to tell how significant a role they will play in book publishing.  In a recent post, Chris Webb argues that the book publishing industry might not follow the same path as the music [...]

]]> By: Chris http://ckwebb.com/publishing/books-and-writing/the-evolving-experience-expectation-of-customers/comment-page-1/#comment-4265 Chris Fri, 11 Jul 2008 18:13:48 +0000 http://ckwebb.com/?p=303#comment-4265 Jennifer, Well put, indeed. Great point about tossing your Kindle across the room! :) Jennifer,

Well put, indeed. Great point about tossing your Kindle across the room! :)

]]> By: Jennifer Gniadecki http://ckwebb.com/publishing/books-and-writing/the-evolving-experience-expectation-of-customers/comment-page-1/#comment-4261 Jennifer Gniadecki Fri, 11 Jul 2008 16:00:46 +0000 http://ckwebb.com/?p=303#comment-4261 Big difference between books and music. Music has never been a tactile experience. You didn't hold the original phonograph to your ear in order to listen. The closest people get to touching music (other than musicians) is holding a boom-box on the shoulder, but even then you're not touching the music, you're touching the apparatus that delivers the music. Books are tactile. The medium *is* the message (to quote good ol' Marshall) and the only way to change that is audio-books, and then you're taking away the tactile experience. Read a book electronically, sure, but you still have to hold something, feel something, carry something in order to digest those words. All the changes to books are not making them better. If you drop a book it doesn't break. Try throwing a Kindle across the room after you've read an ending that you have a visceral reaction to...your results will not be as easy to salvage as picking your paperback up from the floor. If you are going on a long trip and have books you want to take with you, the Kindle is a great choice...but sitting on a sandy beach with a drink and a ... plastic shell to hold on to is never going to be as satisfying as turning the pages and enjoying how easy it is to turn the pages because the condensation from your drink has made your fingers just a little damp and that makes the page easier to catch and turn with your hand. While digital will bring stories to more people, it won't replace the concept and joy and comfort and happiness and frustration that the physical book has become part of for so many of us. Big difference between books and music. Music has never been a tactile experience. You didn’t hold the original phonograph to your ear in order to listen. The closest people get to touching music (other than musicians) is holding a boom-box on the shoulder, but even then you’re not touching the music, you’re touching the apparatus that delivers the music.

Books are tactile. The medium *is* the message (to quote good ol’ Marshall) and the only way to change that is audio-books, and then you’re taking away the tactile experience.

Read a book electronically, sure, but you still have to hold something, feel something, carry something in order to digest those words.

All the changes to books are not making them better. If you drop a book it doesn’t break. Try throwing a Kindle across the room after you’ve read an ending that you have a visceral reaction to…your results will not be as easy to salvage as picking your paperback up from the floor.

If you are going on a long trip and have books you want to take with you, the Kindle is a great choice…but sitting on a sandy beach with a drink and a … plastic shell to hold on to is never going to be as satisfying as turning the pages and enjoying how easy it is to turn the pages because the condensation from your drink has made your fingers just a little damp and that makes the page easier to catch and turn with your hand.

While digital will bring stories to more people, it won’t replace the concept and joy and comfort and happiness and frustration that the physical book has become part of for so many of us.

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