Well, at least Mike Moran thinks so. Take a look at this clever marketing tool Mike created to promote his new book
Do It Wrong Quickly: How the Web Changes the Old Marketing Rules.
The book looks really interesting. Its approach is one that many companies will struggle with – do things quickly, measure the results, fix it and try again quickly.
The quiz is a great viral way to promote the book, while providing a little taste of what readers will find inside. With more than 200,000 books published each year, standing out in the crowd is so important. Interesting experiments like Mike’s are a way to do just that.
{ 26 comments… read them below or add one }
Good to see agile programming concepts get carried over into marketing and publishing disciplines. A natural synergy. The publishing industry can take a few clues from the marketing and business tactics of startup technology and Web 2.0 companies.
something is wrong with this page – can’t read the post
Hi uf,
Not sure if you mean my post, or the links to Mike’s quiz. Both seem to be working for me. I note the quiz requires Flash Player.
Chris, I’m experiencing the same thing as uf. When viewed with IE, some items that likely should be in the left column (links and people’s photos) are appearing over the right column and obscuring the post. FWIW.
Hmmm, ok. I’m looking at it in IE 7 and it renders Ok for me. I’m looking into it.
Sorry – it was a template issue with IE 6. New template fixes the problem.
It really makes perfect sense. There really is no reason trying to make everything perfect before starting because you’re never going to make everyone happy. The bottom line is to start and make adjustments as you go. Another great book on the subject was Ready, Fire, Aim.
programming concepts get to carried over into marketing.
Marketing a book about marketing would require something unique to get seen. Not a bad idea.
Marketing is an art too
.. u got to manage it well not all can market something.. you hav to market yourself actually
Excellent list. The book looks really interesting. Its approach is one that many companies will struggle with – do things quickly, measure the results, fix it and try again quickly.
Clever way to promote. Probably gets viral when done correctly.
Have to find a way to implement something similar into the launch promo for a book I have in the works.
It really makes perfect sense. The quiz is a great viral way to promote the book, while providing a little taste of what readers will find inside.
programming concepts get to carried over into marketing
great help to me ,thanks a lot.hoping you can offer more.
Ja was soll ich sagen, ihr seid die besten, super.
Weitermachen.
I agree with that,Great minds think alike!!
verry nice site good
I am greet with you!
great help to me ,thanks a lot.hoping you can offer more.
I apppraciate your comment ,your idea is wonderful.
wish you everything goes smoothly !
Thanks for the great widget! Going to add it to my installation next week.
I’ve also posted about it on the BlogEngine Forums
Thanks for writing this truely cracking blog post, I enjoyed reading it
This is amazing read .. thnaks
It was a very nice idea! Just wanna say thank you for the information you have shared. Just continue writing this kind of post. I will be your loyal reader. Thanks again.
Thanks for writing this truely cracking blog post, I enjoyed reading it