Marketing Your Book is a Game
Well, at least Mike Moran thinks so. Take a look at this clever marketing tool Mike created to promote his new book
Do It Wrong Quickly: How the Web Changes the Old Marketing Rules.
The book looks really interesting. Its approach is one that many companies will struggle with - do things quickly, measure the results, fix it and try again quickly.
The quiz is a great viral way to promote the book, while providing a little taste of what readers will find inside. With more than 200,000 books published each year, standing out in the crowd is so important. Interesting experiments like Mike’s are a way to do just that.
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Comments
Hi uf,
Not sure if you mean my post, or the links to Mike’s quiz. Both seem to be working for me. I note the quiz requires Flash Player.
Chris, I’m experiencing the same thing as uf. When viewed with IE, some items that likely should be in the left column (links and people’s photos) are appearing over the right column and obscuring the post. FWIW.
It really makes perfect sense. There really is no reason trying to make everything perfect before starting because you’re never going to make everyone happy. The bottom line is to start and make adjustments as you go. Another great book on the subject was Ready, Fire, Aim.
Good to see agile programming concepts get carried over into marketing and publishing disciplines. A natural synergy. The publishing industry can take a few clues from the marketing and business tactics of startup technology and Web 2.0 companies.