Books
Inside the Mind of a Business Book Publicist
Business book publicist Barbara Cave Henricks has a new blog.
On Kindle:
While the purist in me refuses to imagine a world without physical books, I can’t help but think of my children and the entire generation to which they belong, who have grown up in a world not only digital, but instant and on demand. The [...]
Marketing Your Book is a Game
Well, at least Mike Moran thinks so. Take a look at this clever marketing tool Mike created to promote his new book
Do It Wrong Quickly: How the Web Changes the Old Marketing Rules.
The book looks really interesting. Its approach is one that many companies will struggle with - do things quickly, [...]
The Death of Computer Books
I received my copy of Dr. Dobbs Journal yesterday. It’s one of the few tech magazines I actually still get in the old fashioned paper version. This month’s cover story is Computer Books: Reading Between the Lines, and is a fair assessment of the industry although it is far from complete.
The industry is [...]
DIY Marketing For Authors
This past week I connected via Twitter with publishing and social media consultants Jon Reed and Suzanne Ashley. Their Publishing Talk blog is right up my alley and I recommend it for anyone involved in publishing - authors and publishers alike.
A recent post discusses authors using socia applications to promote their books [...]
The Sweet Spot
I smiled to myself reading Seth Godin’s post entitled Sweet Spot Marketing, in which Seth discusses a few marketing “sweet spots” from the book industry.
There’s a sweet spot for getting on Oprah and for being on NPR as well. You rarely hear about romance novels on All Things Considered.
My point isn’t that you shouldn’t [...]
