Full credit for the idea behind both the headline and content of this post is owed to (soon to be) Wiley Author Chris Brogan. This week I attended Chris’s Social Media For Publishers webinar presented …

Like many of you, I use Twitter. (@chriswebb) I use it for a variety of reasons, both personal and professional but have always thought of it as a very ‘personal’ tool. By that I mean …

Business Week’s David Kiley says “Obama is great for newspapers” and describes his search for a newspaper this morning, only to find there were none available at the many locations he looked.
Mr. Kiley wraps his …

Much has been written about the power of free content.  The publishing industry is struggling with the balance between free content (or entire books for free) for advertising and promotion and lost sales.  Experiments have …

As I have written before, publishers are increasingly leveraging their authors’ own personal platform to market their books. With more than 400,000 books published each year, it is harder to make an impact without …

I have been thinking about the concept of Social DRM for e-books a bit more lately. It’s a model I believe can work, but I wonder how much is too much information to embed. …

What?
According to Karen Croxson, digital piracy may help companies. As a new-media minded person working in a traditionally old-media world I am a little conflicted here. I am coming around to Chris Anderson’s …

Readers of this blog know that I am part of a small group who are trying to push the edges of our company and are working on some social application experiments. Twitter is one …

You will find quite a bit about writing winning book proposals on this site - but you wont find them all in one place. All the posts are tagged book-proposal, but I thought it …

One of the global complaints I hear about the Publishing industry revolves around book marketing - or the perceived lack of it. This issue deserves a post of it’s own and this one is …