Chris Webb

Google Knol as an Instant Author Platform

Late yesterday, Google made an announcement about an upcoming product called knol, a free platform for creating authoritative articles on any subject. Knol will have a variety of social features and will let readers comment, rank, review and suggest edits. Earlier this week, we started inviting a selected group of people to try a [...]

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Book Marketing for Authors: The Author Questionnaire

One of the global complaints I hear about the Publishing industry revolves around book marketing – or the perceived lack of it. This issue deserves a post of it’s own and this one is not it. There also seems to be a general consensus that publishers want to shut authors out of the marketing process, [...]

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The Sweet Spot

I smiled to myself reading Seth Godin’s post entitled Sweet Spot Marketing, in which Seth discusses a few marketing “sweet spots” from the book industry. There’s a sweet spot for getting on Oprah and for being on NPR as well. You rarely hear about romance novels on All Things Considered. My point isn’t that you shouldn’t [...]

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