Chris Webb

Long Tail’s Chris Anderson on “Free” at O’Reilly TOC

Jeff Gomez, writing at one of my favorite and thought-provoking e-content blogs Print Is Dead, has a great article covering Chris Anderson’s speech at the O’Reilly TOC conference entitled “FREE: The Economics of Abundance and the Price of Zero.” Anderson discusses several ways he and his publisher are considering making aspects of his upcoming book free, [...]

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Twitter as a Marketing Tool

I posted a while back about the possibilities of Twitter as a content delivery platform, and speculated about ways in which we might use Twitter to push content to potential readers.  In the end the idea is a marketing play, and it looks like Twitter might be getting some traction with some marketers (take a [...]

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Be Like the Internet

Here is a presentation from last week’s Webvisions 2007 conference that outlines 8 steps to engaging customers in the post-Web 2.0 world. The key, of course is engaging your customers in the network, but the challenge for many companies is casting off the old ideas and realizing the world is changing. Make sure you keep your eyes [...]

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