Chris Webb

Insights on blog marketing for book publishers, social networking, e-newsletters and more

Book Business Extra has an interesting interview with staff from Christian publisher Baker Publishing Group who discuss some of their online and social network marketing tactics. No big surprises in their strategy, but clearly they understand blogging, social networking and the changing landscape. Of note is their effectiveness in hitting a targeted market well. Also, in [...]

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Context Links – AdSense for Amazon.com Affiliates

Last week, Amazon.com began beta testing of a new services called Context Links. Context Links are a quick and convenient way to add links to your website and monetize your content. Context Links automatically identify and link relevant phrases within your page content to Amazon products, unlocking new ad inventory and saving you the time from [...]

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Crowdhacking: 10 Simple Ways Authors Can Help to Increase Sales at Amazon.com

More from the March 2007 issue of Wired – Annalee Newitz’s piece entitled Herding the Mob explores the influence of online crowds like Digg and eBay, and how the mobs themselves can be influenced, and in many cases gamed. “On the Web, we let strangers tell us who to trust, what to read, and where to [...]

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