Today I had the opportunity to give a crash course in social media to a group of publishing colleagues at Wiley’s European headquarters. The talk was only an hour, so we covered a lot of ground quickly with hopes that everyone could pick up at least one tool they could put to use right away. [...]
Continue reading...18 February 2009
I witnessed an interesting use of Twitter today by Chelsea Green Publishers who promoted their website and books with a very simple contest. The premise was very straight forward – tweet about a book from their website that you would like to read. The 10th person to tweet a book wins the book tweeted. Free book, [...]
Continue reading...18 December 2008
Full credit for the idea behind both the headline and content of this post is owed to (soon to be) Wiley Author Chris Brogan. This week I attended Chris’s Social Media For Publishers webinar presented by O’Reilly Tools of Change (TOC) which was packed full of really good advice for not only publishers, but authors [...]
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12 March 2009
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