Social Networks and Media
What Magazines Can Learn from Social Media
Dan Blank has written a great post on how he has changed the way he thinks about magazines. It seems that Dan has quite an obsession (his word) with stereo equipment, and in the past he would pour over industry and trade magazines and spend time in local audio shops. Today he finds [...]
A Facebook Ban for Dummies Man
Like many companies, we have been dipping our toe into the social applications waters with some of our brands. Our Wrox brand has a Facebook Group and a Twitter Stream, and until recently our iconic ambassador of our For Dummies series, Dummies Man, had his own Facebook profile.
Collegaue Ellen Gerstein, who had been managing [...]
Steve Rubel Says We’re Drunk
Edelman’s Steve Rubel admits he’s been guilty of Shiny Object Syndrome, and is worried he is getting that old bubble feeling again.
This is a sad time for the web. It’s as almost somber as the time just before the last bubble burst in 2000. I was working in PR with dot-com startups at the [...]
Of the Community
When I started my career in technology publishing nearly a decade ago as an Acquisitions Editor, one of the mantras I was taught very early on was to “be of the community.” In order to find the right authors, the right topics and publish the right books you needed to be of the community. Back [...]
DIY Marketing For Authors
This past week I connected via Twitter with publishing and social media consultants Jon Reed and Suzanne Ashley. Their Publishing Talk blog is right up my alley and I recommend it for anyone involved in publishing - authors and publishers alike.
A recent post discusses authors using socia applications to promote their books [...]
