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The Indirect Value of Free Content

29 June 2008

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After my previous post on free content, I got a lot of response outside of the blog – mostly via twitter direct messages.  I encouraged everyone to post their own thoughts, and Justin Whitaker was kind enough to guest post his thoughts here. A couple of days ago, Chris posted Straight Talk on the Price of [...]

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Can Amazon.com’s Jeff Bezos Fix Twitter’s Scalability Problem?

24 June 2008

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Looks like Twitter got a new round of funding today, and you may be thinking “so what?”  I’m interested because one of the new investors is Amazon.com’s Jeff Bezos who as Read Write Web put it, is “Mr. Scalability.” It seems that Bezos keeps his investing activities separate from the business of Amazon.com, so I don’t [...]

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How Book Authors Can Promote Their Work with Social Media

16 June 2008

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As I have written before, publishers are increasingly leveraging their authors’ own personal platform to market their books. With more than 400,000 books published each year, it is harder to make an impact without a platform strategy. Authors can learn a lot from the personal branding and social media marketing advice of Chris Brogan who [...]

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