Writing
The Sweet Spot
I smiled to myself reading Seth Godin’s post entitled Sweet Spot Marketing, in which Seth discusses a few marketing “sweet spots” from the book industry.
There’s a sweet spot for getting on Oprah and for being on NPR as well. You rarely hear about romance novels on All Things Considered.
My point isn’t that you shouldn’t [...]
Ants and Grasshoppers: Honest Advice for Authors
Author JA Konrath reminds us of the parable of the Ant and the Grasshopper in his very straightforward and honest advice for authors.
If your blog is only relevant to a few close friends, and your website is only a big advertisement for your writing, why should strangers bother visiting either, let alone link [...]
SEO Tips for Author Blogs
Tom Masters of the Future Perfect Publishing Blog has an interview with Wiley authors Jennifer Grappone and Gradiva Couzin who give some great SEO tips for bloggers.
Every author should be blogging, and the interview includes several great tips every blogger should take advantage of.
One tasty morsel includes a link to some great SEO plugins for [...]
Does the web help authors write a book better and faster?
Forrester’s Josh Bernoff says the web is helping him write a better and faster book.
Based on the schedules that the publishing industry lives on, we need to complete a draft of Groundswell very soon. Even so, I believe we are delivering material with a high degree of quality. I thought I’d take a moment to [...]
The Book Proposal: Target Readership
Knowing who you are writing for is just as important as knowing what you are writing about. Profound, I know but you’d be surprised how many proposals I get where the potential author has not taken the time to really define and understand who will be reading his/her book.
When defining your target audience, consider [...]
