I posted a while back about the possibilities of Twitter as a content delivery platform, and speculated about ways in which we might use Twitter to push content to potential readers. In the end the idea is a marketing play, and it looks like Twitter might be getting some traction with some marketers (take a look at this great overview by Mark Silva,) although others are still unconvinced.
I still feel that Twitter could be a viable part of a marketing campaign, assuming Evan and crew can keep the site running. I still have problems posting from IM and many other users complain of reliability issues. Regardless, Twitter and other micro-blogging services should be considered as part of the marketer’s social media toolkit.
Twitter Updates
Marketing and Promotion, Social Networks and Media