chriswebb on TwitterChris Webb on FacebookSubscribe to the RSS FeedLinkedIn

Why Word of Mouth Matters

Marketing and Promotion

I have held this in for too long, and it is time that I finally admit it to myself, and to you.

I am a Vayniac.

Seriously, Wine TV is great, but trust me – the real gold is on Gary Vaynerchuk’s blog. If you don’t already read it, start. I have found that Gary’s approach to business and social media in particular is applicable to whatever field in which you happen to be.

For example, with more than 200,000 400,000 books published each year, word of mouth marketing can make or break you. Below is Gary on how he cuts through all the noise of the social web, and why word of mouth is critical. Sure, he is speaking from his own experiences with Wine TV, but it absolutely applies to book authors as well.

Bookmark and Share

Facebook Twitter StumbleUpon del.icio.us Digg Reddit Technorati RSS

Tags: , , , , , ,

Similar Articles

  • Here elaborates the matter not only extensively but also detailly .I support the
    write's unique point.It is useful and benefit to your daily life.You can go those
    sits to know more relate things.They are strongly recommended by friends.Personally
    I feel quite well.. http://www.prada-outlet-store....
  • Good stuff, Chris. I've just added Vaynerchuk's blog to my growing list of subscriptions.

    However, as I pointed out to you via Twitter, the number of new books published actually hit 400,000 last year. Check out this NYT, sort of depressing, article on the subject.

    I think we're rapidly approaching the 80/20 rule -- 80% of the population will publish at least one book, but only 20% of them will ever read any book at all.

    Ah, well, it keeps life -- or at least publishing -- interesting.

    Walt Shiel
    http://SlipdownMountain.com
    http://FiveRainbows.com
blog comments powered by Disqus