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Marketing Your Book is a Game

Books and Writing

Do it wrong quickly quiz

Well, at least Mike Moran thinks so. Take a look at this clever marketing tool Mike created to promote his new book
Do It Wrong Quickly: How the Web Changes the Old Marketing Rules.

The book looks really interesting. Its approach is one that many companies will struggle with – do things quickly, measure the results, fix it and try again quickly.

The quiz is a great viral way to promote the book, while providing a little taste of what readers will find inside. With more than 200,000 books published each year, standing out in the crowd is so important. Interesting experiments like Mike’s are a way to do just that.

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  • Fantastic article thanks to share !

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  • Marketing itself is a game thus whatever you market, we should consider it a game and keep two paces ahead of your competitor.
  • do it wrong quickly is really nice idea. you are absolutely right that book writing is really tough task. once you write book and you come to know that the review of your book is not good then you gone totally trusted that what should be do so get attention of people.
  • aamir


    Thanks for sharing this. I would like to tell you, This is extremely wonderful and I really liked it.
    I always like to read on these topics and one of the best thing is that,
    I am looking for this from a long time. Thank you for this again.

  • Nice book
  • Might be a nice book. Everyone needs to be updated with marketing strategies these days to keep up with the trend. Otherwise, they will be left out in the business game.
  • Might be a nice book. Everyone needs to be updated with marketing strategies these days to keep up with the trend. Otherwise, they will be left out in the business game.
  • Extenze
    Might be a nice book. Everyone needs to be updated with marketing strategies these days to keep up with the trend. Otherwise, they will be left out in the business game.
  • lisapeet
    Marketing is an art. Mike must have mastered it. Hope to read your book soon.
  • Well said, marketing tactics are changing with the changing world.
  • thank you for information
  • -thank you best content
  • Amy
    “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” The art of Marketing.
  • Marketing has so many faces now a days well if you want to cope up with the competition you must be aware of the latest trends for marketing
  • Ja was soll ich sagen, ihr seid die besten, super.
    Weitermachen.
  • great help to me ,thanks a lot.hoping you can offer more.
  • programming concepts get to carried over into marketing
  • It really makes perfect sense. The quiz is a great viral way to promote the book, while providing a little taste of what readers will find inside.
  • Clever way to promote. Probably gets viral when done correctly.
    Have to find a way to implement something similar into the launch promo for a book I have in the works.
  • Excellent list. The book looks really interesting. Its approach is one that many companies will struggle with - do things quickly, measure the results, fix it and try again quickly.
  • Marketing is an art too :D .. u got to manage it well not all can market something.. you hav to market yourself actually
  • Marketing a book about marketing would require something unique to get seen. Not a bad idea.
  • programming concepts get to carried over into marketing.
  • It really makes perfect sense. There really is no reason trying to make everything perfect before starting because you're never going to make everyone happy. The bottom line is to start and make adjustments as you go. Another great book on the subject was Ready, Fire, Aim.
  • Sorry - it was a template issue with IE 6. New template fixes the problem.
  • Hmmm, ok. I'm looking at it in IE 7 and it renders Ok for me. I'm looking into it.
  • Chris, I'm experiencing the same thing as uf. When viewed with IE, some items that likely should be in the left column (links and people's photos) are appearing over the right column and obscuring the post. FWIW.
  • Hi uf,

    Not sure if you mean my post, or the links to Mike's quiz. Both seem to be working for me. I note the quiz requires Flash Player.
  • uf
    something is wrong with this page - can't read the post
  • Good to see agile programming concepts get carried over into marketing and publishing disciplines. A natural synergy. The publishing industry can take a few clues from the marketing and business tactics of startup technology and Web 2.0 companies.
  • binbiroyun
    "programming concepts get to carried over into marketing." thanks.
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