Consuming Content: Are you a Grazer or a Super-User?
Dan Blank observes that as we think about the ways in which publishing is changing, one of the factors we must consider is the speed at which content is being generated.
As we think about how publishing, media and journalism are changing, how do we factor in the speed at which media and information enters our lives?
As content creators look to “capture eyeballs,” how do you get those eyeballs to slow down? Has media consumption become a near thoughtless process of scanning, filtering and digesting?
This is all the more interesting as the concept of having a “conversation” with brands has taken hold. Many are asking readers to create content, comment on a story, “friend” their brand, or otherwise engage in some meaningful way. In a crowded marketplace, what does it mean?
Enter “super-users” and “grazers.” I would bet that many of us are becoming super-users on certain media, and grazers on others. Of course, a single person can be both, depending on media type.
Dan goes on to break down the consumption habits of both grazers and super-users, so click through to Dan’s site for the full article.
I believe its a matter of intent of the content creator. Certain types of media are created to be consumed quickly, even real-time like Twitter, while others are better if lingered over like a good book.
One group Dan didn’t mention, but probably falls into the “grazing” category are the “snackers.” They want quick in and out experiences, tiny nibbles of content they can consume quickly and move on.
So, are you more of a Snacker, Grazer or Super-User?
(Photo Credit: Rakka)
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