Paul Watson has written an essay entitled The Future for Publishers in which he suggests new roles publishers will play in content promotion, distribution, and ultimately how we may be generating revenues in the future. The basis of his argument is that content, of course, will be free and that publishers must take on new roles in order to survive.
So where does this leave publishers? The book publishing companies and music companies seem to have been left out of this equation. You could argue that they’ve left themselves out of the equation by desperately attempting to pretend that the business model of content creation hasn’t changed while vainly suing fans for the crime of being early adopters of a new economy.
Actually, there is a role for clued-up skills-rich publishers. It’s just a slightly different role than they’re used to. The clues can be found when you examine the new business model summarised above and look for the holes.
(Thanks to Publishing Talk)
Twitter Updates
Publishing and Business