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Go Ahead, Ask Anything: Wiley EMEA Sales Conference Day 1

June 30th, 2008

Publishing and Business

Learning New Things

This week, I am in Malta attending the Wiley EMEA (Europe, Middle East and Africa) Sales Conference.  What a way to start a new job!  The location is obviously fantastic and exotic, but I had so many great meetings with new colleagues today.  I have been exposed to more of our business today than I thought would be possible on the first day, and it is simply through the face to face interactions with account reps, other publishers, and editors from around the globe.  The global perspective really changes my view of our business, and I am really looking forward to the opportunity to learn and grow.

Your Chance to Learn with Me

I thought I would offer the opportunity for you to learn with me this week.  Leave a comment with your questions, and I will be sure to get them in front of the right people here this week for an answer.  Try to keep things focused on a global perspective, or specific to a country or region.

So, what do you want to know?

(Photo: Where the rocky Malta coast meets the Mediterranean Sea)

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Posted on 30 June 2008

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  • Mark,

    I posed your question to Michelle Leete, Vice President of Consumer and Technology Publishing EMEA. As you alluded to, in emerging markets we typically take the brand first approach led by bestselling brands such as For Dummies.

    India, however seems to be the exception, where the unique, individual title seems to rein supreme.

    Thanks for your question.
  • Hi Mark,

    I'll get another response while here, but I did want to comment about Wiley's brands. Wiley publishes many brands - most of which are more well-known than the Wiley imprint. For Dummies, Frommers, and Betty Crocker are the first few that come to mind.

    Does that change your question?
  • Hi Chris -- in developing markets is it book first or brand first? In china, penguin does a lot of brand work because the margins per book are so thin. In wiley's case -- the brand isn't necessarily a strength, so how do you make your marketing dollars go farther? Or is it the same approach as in North America?
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