Comments on: Go Ahead, Ask Anything: Wiley EMEA Sales Conference Day 1

By: imansubarkah

imansubarkah — Mon, 16 Nov 2009 09:58:40 +0000

thank's for sharing info,..!
Kerja Keras Adalah Energi Kita
INDONESIA BUMIKU

By: Chris

Chris — Tue, 01 Jul 2008 12:26:13 +0000

Mark,

I posed your question to Michelle Leete, Vice President of Consumer and Technology Publishing EMEA. As you alluded to, in emerging markets we typically take the brand first approach led by bestselling brands such as For Dummies.

India, however seems to be the exception, where the unique, individual title seems to rein supreme.

Thanks for your question.

By: Chris

Chris — Mon, 30 Jun 2008 16:47:37 +0000

Hi Mark,

I’ll get another response while here, but I did want to comment about Wiley’s brands. Wiley publishes many brands – most of which are more well-known than the Wiley imprint. For Dummies, Frommers, and Betty Crocker are the first few that come to mind.

Does that change your question?

By: Mark

Mark — Mon, 30 Jun 2008 16:34:52 +0000

Hi Chris — in developing markets is it book first or brand first? In china, penguin does a lot of brand work because the margins per book are so thin. In wiley’s case — the brand isn’t necessarily a strength, so how do you make your marketing dollars go farther? Or is it the same approach as in North America?