How Unique is Your Product? Your Service? Your Company?
Today, Josh Hallet points us to John Moore’s wonderful Brand Autopsy blog, where John has been writing a “would you care” series. His most recent entry concerns Chili’s.
If Chili’s went out of business tomorrow, would any of us care? Does Chili’s provide such a unique product and customer experience that we would be saddened if it didn’t exist?
Wow. Have you ever thought about your product, service or company in that way? How unique are you really?
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