Insights on blog marketing for book publishers, social networking, e-newsletters and more
Book Business Extra has an interesting interview with staff from Christian publisher Baker Publishing Group who discuss some of their online and social network marketing tactics.
No big surprises in their strategy, but clearly they understand blogging, social networking and the changing landscape. Of note is their effectiveness in hitting a targeted market well.
Also, in the face of such information-overload, many people are increasingly paying attention to things that specifically interest them, so it’s becoming more and more important to reach a book’s specific audience well. I think the best way that publishers can combat this challenge is simply by always staying on track with what’s the newest way to reach people. Not every way will work, but over time, you’ll find the ones that reach your niche most effectively.
The takeaway here is to try new things - trying to hit new markets the same old way doesn’t work anymore. (In fact, trying to hit existing markets the same old way doesn’t work like it used to.) Instead of using the broad approach to try and hit as large a group as possible, take more well-aimed, targeted approaches to try and get your message across.
Publishers who embrace targeted, grassroots marketing and PR efforts will be the ones who are successful in the future.
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