Comments on: My Twitter Alter Ego, and the Question of Brand in Social Applications http://ckwebb.com/publishing/my-twitter-alter-ego-and-the-question-of-brand-in-social-applications/ Fri, 10 Feb 2012 22:41:05 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: PathLab.org http://ckwebb.com/publishing/my-twitter-alter-ego-and-the-question-of-brand-in-social-applications/comment-page-1/#comment-1998 PathLab.org Thu, 14 Feb 2008 20:46:27 +0000 http://ckwebb.com/publishing/my-twitter-alter-ego-and-the-question-of-brand-in-social-applications/#comment-1998 I have set up a videojournal website, its also in many ways a personal attempt at blogging about my professional work, the site is a medical video website at www.PathLab.org. This may be of interest. Not really MySpace or Facebook, but also useful. I have set up a videojournal website, its also in many ways a personal attempt at blogging about my professional work, the site is a medical video website at http://www.PathLab.org. This may be of interest. Not really MySpace or Facebook, but also useful.

]]> By: Chris http://ckwebb.com/publishing/my-twitter-alter-ego-and-the-question-of-brand-in-social-applications/comment-page-1/#comment-494 Chris Mon, 08 Oct 2007 15:46:45 +0000 http://ckwebb.com/publishing/my-twitter-alter-ego-and-the-question-of-brand-in-social-applications/#comment-494 Great comments on this post - thanks to everyone for being a part of the conversation. Great comments on this post – thanks to everyone for being a part of the conversation.

]]> By: Ellen Gerstein http://ckwebb.com/publishing/my-twitter-alter-ego-and-the-question-of-brand-in-social-applications/comment-page-1/#comment-493 Ellen Gerstein Mon, 08 Oct 2007 15:42:56 +0000 http://ckwebb.com/publishing/my-twitter-alter-ego-and-the-question-of-brand-in-social-applications/#comment-493 This post was very appropriate for me. I had a "heated discussion" (stopping short of calling it a fight) with my husband who wonders why I am on the computer on weekends. My goal, like yours, is to establish a personal brand for myself through social networking. It's an ongoing process but it has to be. It's like gardening, which my husband loves doing. You can't just plant something and be done with it. It has to be nurtured continually. And the more sites you are involved with, the more work it takes. I don't think you can separate from your online presence and be successful at it. When my blog got going, I wrote a lot of posts about publishing, but found my bigger hits came when I talked about parenting and mommy stuff. Go figure. As a woman, you try and be all professional, but it winds up that people are interested in how you keep it ALL together. So while I won't rant on about my personal life all the time, if things happen to me or my family that make sense to blog about, I will. It's all part of transparancy. I too may not stay in book publishing forever, but I want this me, the online me, to live on regardless of what career path I take. So I keep the conversation going... This post was very appropriate for me. I had a “heated discussion” (stopping short of calling it a fight) with my husband who wonders why I am on the computer on weekends. My goal, like yours, is to establish a personal brand for myself through social networking. It’s an ongoing process but it has to be. It’s like gardening, which my husband loves doing. You can’t just plant something and be done with it. It has to be nurtured continually. And the more sites you are involved with, the more work it takes.

I don’t think you can separate from your online presence and be successful at it. When my blog got going, I wrote a lot of posts about publishing, but found my bigger hits came when I talked about parenting and mommy stuff. Go figure. As a woman, you try and be all professional, but it winds up that people are interested in how you keep it ALL together. So while I won’t rant on about my personal life all the time, if things happen to me or my family that make sense to blog about, I will. It’s all part of transparancy. I too may not stay in book publishing forever, but I want this me, the online me, to live on regardless of what career path I take. So I keep the conversation going…

]]> By: Dan Schawbel http://ckwebb.com/publishing/my-twitter-alter-ego-and-the-question-of-brand-in-social-applications/comment-page-1/#comment-473 Dan Schawbel Thu, 27 Sep 2007 14:37:46 +0000 http://ckwebb.com/publishing/my-twitter-alter-ego-and-the-question-of-brand-in-social-applications/#comment-473 A blog is a communication device and marketing material used to communicate your brand and to engage an audience that is interested in you and your content. A blog is a communication device and marketing material used to communicate your brand and to engage an audience that is interested in you and your content.

]]> By: Morgan Ramsay http://ckwebb.com/publishing/my-twitter-alter-ego-and-the-question-of-brand-in-social-applications/comment-page-1/#comment-471 Morgan Ramsay Mon, 24 Sep 2007 22:40:46 +0000 http://ckwebb.com/publishing/my-twitter-alter-ego-and-the-question-of-brand-in-social-applications/#comment-471 <blockquote>So, I wonder - is having both disingenuous, or do each serve a purpose? What do you think?</blockquote> Consider the <a href="http://www.hereticgroup.com/blog/2007/0815/index.html" rel="nofollow">portfolio effect</a>; that is, consider what happens when you commingle brands. If you look at the business of celebrity endorsements, you can see both the pros and cons of "brand networking." In my case, I chose to disassociate my corporate and personal brands from those of our clients. <blockquote>Let’s face it, no one is going to any of my blogs to hear about me, they bother to go there because I am writing about a particular topic they are interested in.</blockquote> The keyword is "I" -- because <em>you</em> are writing about a particular topic of interest. If you're an unknown, of course you can expect that nobody will be interested in what you have to say. When you have an audience though, even if that audience is comprised of one or two people, the content is no longer the focal point. How so? All you have to do to figure that out is look at the conversations you have with people around you. Ever had idle chat? Flirted with someone? Talked about nonsense just to keep the conversation going? Content doesn't have to be important, meaningful, or worth publishing for you to draw and retain an audience, but <em>you</em> do.

So, I wonder – is having both disingenuous, or do each serve a purpose? What do you think?

Consider the portfolio effect; that is, consider what happens when you commingle brands. If you look at the business of celebrity endorsements, you can see both the pros and cons of “brand networking.” In my case, I chose to disassociate my corporate and personal brands from those of our clients.

Let’s face it, no one is going to any of my blogs to hear about me, they bother to go there because I am writing about a particular topic they are interested in.

The keyword is “I” — because you are writing about a particular topic of interest. If you’re an unknown, of course you can expect that nobody will be interested in what you have to say. When you have an audience though, even if that audience is comprised of one or two people, the content is no longer the focal point. How so?

All you have to do to figure that out is look at the conversations you have with people around you. Ever had idle chat? Flirted with someone? Talked about nonsense just to keep the conversation going? Content doesn’t have to be important, meaningful, or worth publishing for you to draw and retain an audience, but you do.

]]> By: callahan http://ckwebb.com/publishing/my-twitter-alter-ego-and-the-question-of-brand-in-social-applications/comment-page-1/#comment-470 callahan Mon, 24 Sep 2007 21:05:14 +0000 http://ckwebb.com/publishing/my-twitter-alter-ego-and-the-question-of-brand-in-social-applications/#comment-470 I struggled with that very thing. I have had a personal\technical blog for years now on msn spaces. But recently I have had reason to expand that to cover other topics and a book I wrote. For me it was a matter of single topic audiences. Let's face it, no one is going to any of my blogs to hear about me, they bother to go there because I am writing about a particular topic they are interested in. Therefore, if I fill a blog with too many topics (like my tech blog on msn), the reader has a one out of ten chance of reading something that is relevant to them. And, consequently, they are driven away. So now I have a blog for the book, a blog for Server 2008 (a passion of mine), my good, old, general tech blog, and more. It is more work for me but I think, instead of being deceitful, it is more convenient for the reader. Therefore, in your case, those who are looking for wrox info, or want to be authors, technical editors, and the like, the facebook group is perfect for them. For those who just want to read about more general information and thoughts on publishing and internet social networking, then this is the place to be. Personally, I find this non-Wrox focused site to be less intimidating. ; ) At least that's my two cents worth. I struggled with that very thing. I have had a personal\technical blog for years now on msn spaces. But recently I have had reason to expand that to cover other topics and a book I wrote.

For me it was a matter of single topic audiences. Let’s face it, no one is going to any of my blogs to hear about me, they bother to go there because I am writing about a particular topic they are interested in. Therefore, if I fill a blog with too many topics (like my tech blog on msn), the reader has a one out of ten chance of reading something that is relevant to them. And, consequently, they are driven away.

So now I have a blog for the book, a blog for Server 2008 (a passion of mine), my good, old, general tech blog, and more. It is more work for me but I think, instead of being deceitful, it is more convenient for the reader.

Therefore, in your case, those who are looking for wrox info, or want to be authors, technical editors, and the like, the facebook group is perfect for them. For those who just want to read about more general information and thoughts on publishing and internet social networking, then this is the place to be. Personally, I find this non-Wrox focused site to be less intimidating. ; )

At least that’s my two cents worth.

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