The premise behind the report is that the center of the marketing funnel (consideration and preference) is more complex than many like to believe. This complexity is largely influenced by people’s changing behaviors online, fueled by social computing.
@rutila I believe it is. But authors also have to get out of the "just writing it for the advance" mentality. in reply to rutila2 days ago
@jcwiley he is talking mostly about fiction, but the rules seem to apply to NF as well (IMO.) The old risk/rewards argument. in reply to jcwiley2 days ago
Author John Green says publishers should lower advances and increase royalties. What do you think? http://is.gd/1lxly2 days ago
