Chris Webb’s Publishing Blog

A Wiley book publisher’s thoughts on technology and social media effects on publishing

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Suggested Reading

• When Journalists’ Sources Have Direct Access to an Audience
  (tags: blogging blogs)
• Rebecca’s Ford’s next-gen promo blog at Oxford University Press—and how such approaches could help both e- and p-books
  (tags: eBooks Publishing)
• Free Culture in bite sized chunks
  (tags: books)
• How Not To Write a Technical Book
  (tags: books)
• News tonight for developers
  What is it? Springfield? New Orcas news?
  (tags: programming microsoft)
• The best email marketing I ever got
  Marketers, my advice is not to emulate what rentvillas did. My advice is to emulate how they think, tapping into the emotions of your customers with whatever is special about your product. And if nothing is special about your product, quit and find a bett
  (tags: marketing)
• Charlene Li: Social Networking is like Air
  “Companies need to go where the customers are at”
  (tags: Web 2.0 socialnetworks)

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