Full credit for the idea behind both the headline and content of this post is owed to (soon to be) Wiley Author Chris Brogan. This week I attended Chris’s Social Media For Publishers webinar presented …
Read the full story »Interesting books, authors, and advice for writers including tips for writing a great book proposal, working with agents, publishing contracts and more.
Geek Alert! Here is where I write about technology trends and things I find just plain cool. These may or may not have much to do with publishing.
Advice, ideas, and tools for building a platform that can help you promote your personal brand, and your work.
Thoughts on the publishing industry, changes in content creation and delivery, and business and management topics.
How the social web is changing business, and ways we can build relationships that can promote, support, and add value to our products.
Note: The following is a portion of a presentation given at the recent Wiley EMEA Sales Conference by Christine Dunn, Director of Marketing. She was kind enough to allow me to share it here.
I’m …
In 1955 a Sears & Roebuck store in Colorado Springs advertised for children to call and talk to Santa. Only trouble was that the misprinted phone number connected the children to the Commander in Chief …
My Colleagues at Capstone have recently released a book trailer for their upcoming book, Dear Celebrity. I know you have seen book trailers before but this one has a bit of a twist - …
I’ll keep this short. The inspiration for this post comes from yet another a recent NYT article on the demise of Publishing (go ahead and read it - I’ll wait.) When I read the comments …
Wiley UK is moving quickly to integrate digital content into it’s marketing and promotional activities. There have been several video examples shown this week, including this one for Computing for Seniors For Dummies.
Do you think …
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