Are You a Radical or a Revolutionary?
I wanted to share a great post by Charlene Li on the Groundswell blog entitled Turning radicals into revolutionaries: the key to kick-starting your social strategy. As I sometimes struggle with the speed at which we adopt new social media and marketing methods within my organization, this particular post certainly hit home for me.
Who should lead the social media charge in your organization?
You probably already know who this person is within your organization. It may be the technie who brags that she’s been blogging since 1999, or the corporate communications person who loves to talk with customers on external bulletin boards. This person is probably also a bit a thorn in the side of management, constantly agitating for under-represented customers who are suffering some sort of injustice at the hands of management that just “doesn’t get it”.
How should companies turn these radicals into revolutionaries?
- Define the “box” (policies, legal clearance, etc.) within which they are allowed to act;
- Make it safe(r) for them to try things - and to fail; and
- Get comfortable with feeling uncomfortable.If you don’t feel slightly queasy embarking on a social strategy, you’re probably not moving fast or far enough.
I understand the need for item 1, but also think this is where companies get “hung up” and prevent real a revolution from occurring.
What do you think of this approach?
(Photo credit estherase)
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