Comments on: Can Brands Be Social? Shel Israel says “No.”

By: What’s the business value of twitter?

What’s the business value of twitter? — Tue, 08 Jan 2008 20:52:00 +0000

[...] Hmm… this conversation sounds familiar, no? [...]

By: Terry Heath

Terry Heath — Sun, 30 Dec 2007 01:52:47 +0000

This is an interesting question. I have a new blog and it’s on my own name domain, but I’ve struggled if it should have its own identity or if it’s just an extension of me. With its own identity it can focus on a niche, while if it’s part of me . . . people are more complicated. If it’s under my own name, I can’t fit myself into a niche. But it occurred to me this morning in the shower, perhaps I’m a niche myself.

So what I’ve done is settled in under my own name and given myself a nickname that sort of ties parts of me together. I’m still working on it, and maybe later it will split in two directions. For now, it’s easier to manage if I’m just one entity.

The idea of personal branding is very interesting.

By: Is it possible to be a good social citizen and a successful brand at the same time?

Fri, 28 Dec 2007 16:06:37 +0000

[...] course, Chris Webb and Shel Israel discuss “social brands” and whether it’s even possible to be both social and a brand. It reminds me of the discussion [...]

By: Chris

Chris — Thu, 20 Dec 2007 14:08:57 +0000

Ah, Steven – always to the point.

I’ll continue to think about this.

By: “Brand of Brothers: A Social Media Chorus” « socialTNT

“Brand of Brothers: A Social Media Chorus” « socialTNT — Thu, 20 Dec 2007 01:19:51 +0000

[...] Jump to Comments Over the last couple of days, many people are asking the question: Can brands be social? The vision of social media relations, to me, sees consumers interacting and conversing with [...]

By: vaspers

vaspers — Wed, 19 Dec 2007 22:54:41 +0000

No.

By: boB Rudis

boB Rudis — Wed, 19 Dec 2007 16:16:14 +0000

To answer the question “is Wrox being social or is it all just Chris Webb?” you ened to ask a different question: “If Chris were to ‘go away’, would anyone else at Wrox be able to effectively assume the mantle of @wrox”. In other words, it’s important that more than just one person ‘get it’ within the organization and understand the (potentially complex and never overtly stated) rules of the medium.

I realize that during the exploratory phase it may just be one person persisting with the idea until is osmoses and becomes part of the culture. However, it is possible for companies to get it as wrong in the Twitterverse as they do in the blogosphere (REF: http://arstechnica.com/news.ars/post/20071209-new-corporate-blog-council-misses-the-point-of-blogging.html).

[I can't believe I used "twitterverse" and "blogosphere" in the same sentence before 0830 PST...need more caffeine]