“How do I manage my 5,000 Facebook friends?” is a question Mark Cuban had to face recently.
Facebook went from being a way to broadcast information to 5k people, probably 4k of which I didn’t know or even have a business link to, to a platform I either had to take seriously or walk away from.
Mark has created 3 layers of friends – his real friends, his tangential friends, and The Power Layer.
The 3rd layer is emerging as a very unique and interesting network in FB. Its what I will call “The Power Layer.” These are people who in whatever industry they are in , retain some level of power. Having them as FB friends, although very simple and non committal, gives me some level of access to them, and them to me. These are people that if they sent me a FB mail, i would certainly read and respond to , and I think they would do the same.
Hat tip: Dan Blank