Comments on: Long Tail’s Chris Anderson on “Free” at O’Reilly TOC http://ckwebb.com/social-networks-and-media/marketing-and-promotion/long-tails-chris-anderson-on-free-at-oreilly-toc/ Fri, 10 Feb 2012 22:41:05 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Chris http://ckwebb.com/social-networks-and-media/marketing-and-promotion/long-tails-chris-anderson-on-free-at-oreilly-toc/comment-page-1/#comment-192 Chris Wed, 20 Jun 2007 12:47:10 +0000 http://www.ckwebb.com/books/long-tails-chris-anderson-on-free-at-oreilly-toc/#comment-192 You are right Jim, and that was actually my point (which apparently I didn't make well.) As you point out, they didn't send out 1000 review copies to journalists, they sent them to bloggers and that shows his publisher understands the shift of influence that social media is driving. You are right Jim, and that was actually my point (which apparently I didn’t make well.) As you point out, they didn’t send out 1000 review copies to journalists, they sent them to bloggers and that shows his publisher understands the shift of influence that social media is driving.

]]> By: Jim Minatel http://ckwebb.com/social-networks-and-media/marketing-and-promotion/long-tails-chris-anderson-on-free-at-oreilly-toc/comment-page-1/#comment-191 Jim Minatel Wed, 20 Jun 2007 12:32:41 +0000 http://www.ckwebb.com/books/long-tails-chris-anderson-on-free-at-oreilly-toc/#comment-191 I think what's more unique than the large size of the advanced review copy list at 1000 (that's more in the common ballpark than the quote would lead to believe) is the fact that 800 of those went to bloggers. It's hard to imagine that we could have got more pervasive blog coverage of "Naked Conversations" than we did but would 600 blog reviews pointing to Amazon have helped that book sell even better? Hmm. Oh to have had 800 interested bloggers! FWIW, college textbook publishers used to send out 2000-3000 instructor review copies of a mainstream intro text for a course like calculus, accounting, or marketing. I don't know if they've found a way to reduce the number of copies to more targeted subsets. Obviously the point of those review copies is much different than in the trade & professional publishing world but the expense involved there dwarfs 1000 review copies to bloggers. I think what’s more unique than the large size of the advanced review copy list at 1000 (that’s more in the common ballpark than the quote would lead to believe) is the fact that 800 of those went to bloggers. It’s hard to imagine that we could have got more pervasive blog coverage of “Naked Conversations” than we did but would 600 blog reviews pointing to Amazon have helped that book sell even better? Hmm. Oh to have had 800 interested bloggers!

FWIW, college textbook publishers used to send out 2000-3000 instructor review copies of a mainstream intro text for a course like calculus, accounting, or marketing. I don’t know if they’ve found a way to reduce the number of copies to more targeted subsets. Obviously the point of those review copies is much different than in the trade & professional publishing world but the expense involved there dwarfs 1000 review copies to bloggers.

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