Comments on: The Sweet Spot http://ckwebb.com/social-networks-and-media/marketing-and-promotion/the-sweet-spot/ Mon, 21 May 2012 20:37:28 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: Kevin Pike http://ckwebb.com/social-networks-and-media/marketing-and-promotion/the-sweet-spot/comment-page-1/#comment-10169 Kevin Pike Tue, 09 Dec 2008 19:35:27 +0000 http://ckwebb.com/books/the-sweet-spot/#comment-10169 Working for a company that keeps these principals near and dear to our daily practices, I can say that striving for the sweet spot makes clients happy. It seems as if some marketing buyers forget about the law of diminishing returns and think all marketing spend is good spend. Working for a company that keeps these principals near and dear to our daily practices, I can say that striving for the sweet spot makes clients happy.

It seems as if some marketing buyers forget about the law of diminishing returns and think all marketing spend is good spend.

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