Comments on: Of Wine and Bullhorns – Social Media for Authors and Publishers http://ckwebb.com/social-networks-and-media/of-wine-and-bullhorns-social-media-for-authors-and-publishers/ Mon, 21 May 2012 20:37:28 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: imansubarkah http://ckwebb.com/social-networks-and-media/of-wine-and-bullhorns-social-media-for-authors-and-publishers/comment-page-1/#comment-23607 imansubarkah Mon, 16 Nov 2009 09:46:09 +0000 http://ckwebb.com/?p=450#comment-23607 thank's for sharing info,..!<br><a href="http://indonesiabumiku.blogspot.com/2009/11/kerja-keras-adalah-energi-kita.html" rel="nofollow">Kerja Keras Adalah Energi Kita</a><br><a href="http://indonesiabumiku.blogspot.com/" rel="nofollow">INDONESIA BUMIKU</a> thank's for sharing info,..!
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]]> By: Lisa M http://ckwebb.com/social-networks-and-media/of-wine-and-bullhorns-social-media-for-authors-and-publishers/comment-page-1/#comment-12159 Lisa M Sat, 07 Feb 2009 16:45:51 +0000 http://ckwebb.com/?p=450#comment-12159 oops, okay didn't get a chance to listen all the way through (kids in the background) but just caught Brogan's example of the author who used social media vs. pr to promote his book & it wound up on the NYT best selling list. oops, okay didn’t get a chance to listen all the way through (kids in the background) but just caught Brogan’s example of the author who used social media vs. pr to promote his book & it wound up on the NYT best selling list.

]]> By: Lisa M http://ckwebb.com/social-networks-and-media/of-wine-and-bullhorns-social-media-for-authors-and-publishers/comment-page-1/#comment-12158 Lisa M Sat, 07 Feb 2009 16:19:39 +0000 http://ckwebb.com/?p=450#comment-12158 I can't tell you how many times I see authors come to Facebook or Twitter and ONLY plug their stuff, 24x7, yet they don't really interact. All authors (or anyone involved in publishing) really needs to listen to this clip. BTW, I've heard some authors insist that using social media to promote their books doesn't really work. Thoughts? Have you heard otherwise? I can’t tell you how many times I see authors come to Facebook or Twitter and ONLY plug their stuff, 24×7, yet they don’t really interact. All authors (or anyone involved in publishing) really needs to listen to this clip.
BTW, I’ve heard some authors insist that using social media to promote their books doesn’t really work. Thoughts? Have you heard otherwise?

]]> By: Chris http://ckwebb.com/social-networks-and-media/of-wine-and-bullhorns-social-media-for-authors-and-publishers/comment-page-1/#comment-10594 Chris Fri, 19 Dec 2008 14:08:03 +0000 http://ckwebb.com/?p=450#comment-10594 Hi Robert, Chris Brogan and I had that conversation on the way to the airport one day, and it really got me thinking. We have been thinking of ourselves as "book publishers" or "web publishers" or "magazine publishers", but really we are in the information business, the education business, or the storytelling business depending on where you happen to put your products on the shelf. But that's not really who we are anymore. I feel a blog post coming on :) Hi Robert,

Chris Brogan and I had that conversation on the way to the airport one day, and it really got me thinking. We have been thinking of ourselves as “book publishers” or “web publishers” or “magazine publishers”, but really we are in the information business, the education business, or the storytelling business depending on where you happen to put your products on the shelf.

But that’s not really who we are anymore. I feel a blog post coming on :)

]]> By: Robert http://ckwebb.com/social-networks-and-media/of-wine-and-bullhorns-social-media-for-authors-and-publishers/comment-page-1/#comment-10585 Robert Fri, 19 Dec 2008 09:14:05 +0000 http://ckwebb.com/?p=450#comment-10585 I was listening to the Chris with headphones and his emphasis on 'bullhorn' certainly cut through and made the point stick. I also liked 'Go where there is no path and blaze your own trail.' I was unclear however on what perceiving publishing as an Information Exchange Business meant. My literal interpretation is: I give you a free eBook you give me your email address and 'interests'. Any thoughts? I'm new to publishing. I was listening to the Chris with headphones and his emphasis on ‘bullhorn’ certainly cut through and made the point stick. I also liked ‘Go where there is no path and blaze your own trail.’

I was unclear however on what perceiving publishing as an Information Exchange Business meant. My literal interpretation is: I give you a free eBook you give me your email address and ‘interests’. Any thoughts? I’m new to publishing.

]]> By: Ed Illig http://ckwebb.com/social-networks-and-media/of-wine-and-bullhorns-social-media-for-authors-and-publishers/comment-page-1/#comment-10553 Ed Illig Thu, 18 Dec 2008 19:57:56 +0000 http://ckwebb.com/?p=450#comment-10553 When I first encountered Chris on Twitter he reinforced a sort of 20:1 rule I'd come to adopt. For every 1 tweet I post of significance for me, 20 ought to focus on conversing, giving, engaging, entertaining, sharing and the like, i.e., on others. I think he recommended 12:1 as I recall. I was a newbie. :) When I first encountered Chris on Twitter he reinforced a sort of 20:1 rule I’d come to adopt. For every 1 tweet I post of significance for me, 20 ought to focus on conversing, giving, engaging, entertaining, sharing and the like, i.e., on others.

I think he recommended 12:1 as I recall. I was a newbie. :)

]]> By: BloggerSavvy http://ckwebb.com/social-networks-and-media/of-wine-and-bullhorns-social-media-for-authors-and-publishers/comment-page-1/#comment-10548 BloggerSavvy Thu, 18 Dec 2008 19:28:38 +0000 http://ckwebb.com/?p=450#comment-10548 I truly appreciated the quote "Bring wine to the picnic - not a bullhorn." Without seeming overly enthusiastic, I can't begin to mention the number of times I've seen professionals bring an orchestra and peoples eyes glaze over. Reminds me of the adage about using sugar. Thanks for throwing this up on twitter as it lead to a very informative (and valued) presentation. Side note: YouTube last month crossing about 13 billion views in one month - That's broadcasting power! I truly appreciated the quote “Bring wine to the picnic – not a bullhorn.” Without seeming overly enthusiastic, I can’t begin to mention the number of times I’ve seen professionals bring an orchestra and peoples eyes glaze over. Reminds me of the adage about using sugar. Thanks for throwing this up on twitter as it lead to a very informative (and valued) presentation.

Side note: YouTube last month crossing about 13 billion views in one month – That’s broadcasting power!

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