Twitter as a Marketing Tool
Submitted by Chris on Tuesday, 05/22/07One Comment
I posted a while back about the possibilities of Twitter as a content delivery platform, and speculated about ways in which we might use Twitter to push content to potential readers. In the end the idea is a marketing play, and it looks like Twitter might be getting some traction with some marketers (take a look at this great overview by Mark Silva,) although others are still unconvinced.
I still feel that Twitter could be a viable part of a marketing campaign, assuming Evan and crew can keep the site running. I still have problems posting from IM and many other users complain of reliability issues. Regardless, Twitter and other micro-blogging services should be considered as part of the marketer’s social media toolkit.
Chris,
Thanks for picking up the story. I think in a few years we’ll be talking more about micro-blogging and it’s role in marketing.
-Pat
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