Readers of this blog know that I am part of a small group who are trying to push the edges of our company and are working on some social application experiments. Twitter is one of those experiments, and I keep a personal stream as well as one for our Wrox imprint.
An early adopter of Twitter, I have struggled with communicating the value of tools like it for my organization – as have many others I am sure. Today I picked up on three great posts in this theme (via @jowyang on Twitter, no doubt.)
Explaining Twitter is an act in futility unless the person you explain it to understands the intricacies of social networks (saying conversation ecosystem is a bit abstract to someone not participating in online conversations).
And that’s really the rub, isn’t it? Getting companies immersed in “classic” models to take the time to understand the new models and find value,potential, and connection.
Forrester Senior Analyst Jeremiah Owyang says the Fabric becomes stronger as the Threads connect.
If you’re in the tech industry, and in marketing, you should be paying attention to what’s happening on twitter.
Jeremiah also brings up the “what you had for lunch” argument that is often the first response to the value of tools like Twitter. (And by the way, Twitter is just one tool – my point stands for many others as well.) I simply reject this argument now, as there are some great tools to help reduce the noise and focus on conversations that are applicable.
Forrester’s Peter Kim has published a report on Twitter (registration required) that speaks to the current demographics of Twitter users, and their reactions to branding, advertising, as well as a short list of companies like Dell, JetBlue and Carnival Cruise Lines and how they are using the tool as part of their online strategy.
Six percent of online US adults use Twitter at least monthly or more frequently. Twitter users are, on average, 78% male and 31 years old, and they draw an annual income of $78,000. In comparison, members of the online US population are, on average, 49% male and 43 years old, and they draw an annual income of $68,000.
Is your company using tools like Twitter as part of its online strategy?
(Photo credit ecstaticist)