What Magazines Can Learn from Social Media

Record on turntableDan Blank has written a great post on how he has changed the way he thinks about magazines. It seems that Dan has quite an obsession (his word) with stereo equipment, and in the past he would pour over industry and trade magazines and spend time in local audio shops. Today he finds that he spends the majority of his time discussing his hobby online, and has all but abandoned magazines in particular.

In the article, Dan discusses ways in which print media might change in order to stay relevant, with a focus on community features.

So the idea of receiving a monthly issue of a magazine that only deals with the latest technology (that I can’t afford), and offers no two-way communication, is simply not as useful to me. I don’t want to be spoken to and sold to; I want a community to interact with.

(Photo credit: streetpreacher83)

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