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	<title>Comments on: Why Facebook Advertising is not the Answer</title>
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	<link>http://ckwebb.com/social-networks-and-media/why-facebook-advertising-is-not-the-answer/</link>
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		<title>By: Nightgamer369</title>
		<link>http://ckwebb.com/social-networks-and-media/why-facebook-advertising-is-not-the-answer/comment-page-1/#comment-24238</link>
		<dc:creator>Nightgamer369</dc:creator>
		<pubDate>Sat, 31 Jul 2010 03:33:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.ckwebb.com/social-networks-and-media/why-facebook-advertising-is-not-the-answer/#comment-24238</guid>
		<description>peoples only real way of reaching the public is advertising on tv wich costs millions of dollars in many cases for prime time shows.</description>
		<content:encoded><![CDATA[<p>peoples only real way of reaching the public is advertising on tv wich costs millions of dollars in many cases for prime time shows.</p>
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		<title>By: Nightgamer369</title>
		<link>http://ckwebb.com/social-networks-and-media/why-facebook-advertising-is-not-the-answer/comment-page-1/#comment-24239</link>
		<dc:creator>Nightgamer369</dc:creator>
		<pubDate>Sat, 31 Jul 2010 03:31:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.ckwebb.com/social-networks-and-media/why-facebook-advertising-is-not-the-answer/#comment-24239</guid>
		<description>also older information is likely to be more copied and have more results than newer information along with advertiser companies having more results to sift through than new companies.</description>
		<content:encoded><![CDATA[<p>also older information is likely to be more copied and have more results than newer information along with advertiser companies having more results to sift through than new companies.</p>
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		<title>By: Nightgamer369</title>
		<link>http://ckwebb.com/social-networks-and-media/why-facebook-advertising-is-not-the-answer/comment-page-1/#comment-24240</link>
		<dc:creator>Nightgamer369</dc:creator>
		<pubDate>Sat, 31 Jul 2010 03:29:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.ckwebb.com/social-networks-and-media/why-facebook-advertising-is-not-the-answer/#comment-24240</guid>
		<description>My personal opinion is the internet is what is causing the economy to collapse along with overpopulation. sure you can advertise free on facebook, etc. but if you dont have millions of dollars to advertise on tv and get search results, your going to be buried by other products. The same thing happens on google when people search for a buisness, if my buisness is listed at result 2,343,235 no one is ever going to find me, popular searches and overpopulation play a large part in stagnating the economy. The other thing that is also happening is an effect on information and information growth as generaly search engines like yahoo, google all use popular searches it means that new information and technologies arent going to be accessed because no one wants to go to search result 983, most people dont search past page 2 of a search engine result, old technology and information is going to have more hit results on a search engine wich doubly helps stagnate the economy.</description>
		<content:encoded><![CDATA[<p>My personal opinion is the internet is what is causing the economy to collapse along with overpopulation. sure you can advertise free on facebook, etc. but if you dont have millions of dollars to advertise on tv and get search results, your going to be buried by other products. The same thing happens on google when people search for a buisness, if my buisness is listed at result 2,343,235 no one is ever going to find me, popular searches and overpopulation play a large part in stagnating the economy. The other thing that is also happening is an effect on information and information growth as generaly search engines like yahoo, google all use popular searches it means that new information and technologies arent going to be accessed because no one wants to go to search result 983, most people dont search past page 2 of a search engine result, old technology and information is going to have more hit results on a search engine wich doubly helps stagnate the economy.</p>
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		<title>By: James</title>
		<link>http://ckwebb.com/social-networks-and-media/why-facebook-advertising-is-not-the-answer/comment-page-1/#comment-23866</link>
		<dc:creator>James</dc:creator>
		<pubDate>Wed, 03 Mar 2010 19:07:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.ckwebb.com/social-networks-and-media/why-facebook-advertising-is-not-the-answer/#comment-23866</guid>
		<description>I have a  &lt;a href=&quot;http://www.searchtoppers.com/&quot; title=&quot;Scottsdale SEO&quot; rel=&quot;nofollow&quot;&gt;Scottsdale SEO&lt;/a&gt; company that has been doing my Internet Marketing and I am impressed at the amount of search engine exposure I have received and the value it has brought to my marketing efforts.</description>
		<content:encoded><![CDATA[<p>I have a  <a href="http://www.searchtoppers.com/" title="Scottsdale SEO" rel="nofollow">Scottsdale SEO</a> company that has been doing my Internet Marketing and I am impressed at the amount of search engine exposure I have received and the value it has brought to my marketing efforts.</p>
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		<title>By: Christy Byrne</title>
		<link>http://ckwebb.com/social-networks-and-media/why-facebook-advertising-is-not-the-answer/comment-page-1/#comment-14474</link>
		<dc:creator>Christy Byrne</dc:creator>
		<pubDate>Fri, 03 Apr 2009 22:43:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.ckwebb.com/social-networks-and-media/why-facebook-advertising-is-not-the-answer/#comment-14474</guid>
		<description>I have advertised on Facebook now for about a month, and have had mediocre results.

I like that you can quickly choose your target market:

I can choose to only advertise to females, in a specific city ( google adwords you choose keywords and location), and choose all sorts of other criteria (education level, marital status, my daily budget, etc). This helps tremendously for my site.

However, 
 
What I don&#039;t like:
It is very expensive (about .40/click, but you can choose what you want to pay)

No real customer support (so if I have questions about my google analytics discrepancy with Facebook ads manager report, good luck with getting a response.

I need a little more time to decide if it has been worth my money, but so far I am concluding is is very costly and the results fall short.
Hope this helps!</description>
		<content:encoded><![CDATA[<p>I have advertised on Facebook now for about a month, and have had mediocre results.</p>
<p>I like that you can quickly choose your target market:</p>
<p>I can choose to only advertise to females, in a specific city ( google adwords you choose keywords and location), and choose all sorts of other criteria (education level, marital status, my daily budget, etc). This helps tremendously for my site.</p>
<p>However, </p>
<p>What I don&#8217;t like:<br />
It is very expensive (about .40/click, but you can choose what you want to pay)</p>
<p>No real customer support (so if I have questions about my google analytics discrepancy with Facebook ads manager report, good luck with getting a response.</p>
<p>I need a little more time to decide if it has been worth my money, but so far I am concluding is is very costly and the results fall short.<br />
Hope this helps!</p>
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	<item>
		<title>By: earn money online</title>
		<link>http://ckwebb.com/social-networks-and-media/why-facebook-advertising-is-not-the-answer/comment-page-1/#comment-2248</link>
		<dc:creator>earn money online</dc:creator>
		<pubDate>Tue, 04 Mar 2008 13:27:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.ckwebb.com/social-networks-and-media/why-facebook-advertising-is-not-the-answer/#comment-2248</guid>
		<description>yup id go with google too
it is the best way to show your product online</description>
		<content:encoded><![CDATA[<p>yup id go with google too<br />
it is the best way to show your product online</p>
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		<title>By: Penny Stock</title>
		<link>http://ckwebb.com/social-networks-and-media/why-facebook-advertising-is-not-the-answer/comment-page-1/#comment-2161</link>
		<dc:creator>Penny Stock</dc:creator>
		<pubDate>Wed, 27 Feb 2008 02:07:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.ckwebb.com/social-networks-and-media/why-facebook-advertising-is-not-the-answer/#comment-2161</guid>
		<description>Yeah I am agree with you, and I still think the best way of advertising on net is through google.</description>
		<content:encoded><![CDATA[<p>Yeah I am agree with you, and I still think the best way of advertising on net is through google.</p>
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	<item>
		<title>By: Now Is Gone » Facebook Marketing Primer</title>
		<link>http://ckwebb.com/social-networks-and-media/why-facebook-advertising-is-not-the-answer/comment-page-1/#comment-449</link>
		<dc:creator>Now Is Gone » Facebook Marketing Primer</dc:creator>
		<pubDate>Mon, 10 Sep 2007 10:55:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.ckwebb.com/social-networks-and-media/why-facebook-advertising-is-not-the-answer/#comment-449</guid>
		<description>[...] Webb wrote a pretty inclusive post on the weak power of Facebook advertising. No need to reinvent the wheel. To sum it up: I can point to several reports that seem to show [...]</description>
		<content:encoded><![CDATA[<p>[...] Webb wrote a pretty inclusive post on the weak power of Facebook advertising. No need to reinvent the wheel. To sum it up: I can point to several reports that seem to show [...]</p>
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	<item>
		<title>By: Chris</title>
		<link>http://ckwebb.com/social-networks-and-media/why-facebook-advertising-is-not-the-answer/comment-page-1/#comment-399</link>
		<dc:creator>Chris</dc:creator>
		<pubDate>Mon, 27 Aug 2007 14:46:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.ckwebb.com/social-networks-and-media/why-facebook-advertising-is-not-the-answer/#comment-399</guid>
		<description>Hi Ellen, thanks for joining the conversation.

I think social applications require us to think differently about ROI.  Just as new technologies like AJAX make measurements like pageviews obsolete, social applications require a new way of thinking about return.

I also suspect our assumptions about what good results are in this space need to be adjusted as well.  Just as online content is driving publishers to look at new business models, we are finding these new models cast off margins much lower than we are used to in the print world.

As social applications become more mainstream these results will improve, but if we can establish ourselves here ahead of the tipping point we may be better positioned for the future.

For most companies it&#039;s still all experimental to be sure.</description>
		<content:encoded><![CDATA[<p>Hi Ellen, thanks for joining the conversation.</p>
<p>I think social applications require us to think differently about ROI.  Just as new technologies like AJAX make measurements like pageviews obsolete, social applications require a new way of thinking about return.</p>
<p>I also suspect our assumptions about what good results are in this space need to be adjusted as well.  Just as online content is driving publishers to look at new business models, we are finding these new models cast off margins much lower than we are used to in the print world.</p>
<p>As social applications become more mainstream these results will improve, but if we can establish ourselves here ahead of the tipping point we may be better positioned for the future.</p>
<p>For most companies it&#8217;s still all experimental to be sure.</p>
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		<title>By: Ellen Gerstein</title>
		<link>http://ckwebb.com/social-networks-and-media/why-facebook-advertising-is-not-the-answer/comment-page-1/#comment-395</link>
		<dc:creator>Ellen Gerstein</dc:creator>
		<pubDate>Sun, 26 Aug 2007 13:52:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.ckwebb.com/social-networks-and-media/why-facebook-advertising-is-not-the-answer/#comment-395</guid>
		<description>I agree, although I am starting to wonder about ROI.  Conventional media, while stodgy, old and boring, allows you to reach more customers than social networking media do.  Yes, we&#039;re gaining customers and exposing them to our marketing message, but are we gaining enough to make an impact?  What&#039;s the tipping point here?  It&#039;s going to make for an interesting experiment!</description>
		<content:encoded><![CDATA[<p>I agree, although I am starting to wonder about ROI.  Conventional media, while stodgy, old and boring, allows you to reach more customers than social networking media do.  Yes, we&#8217;re gaining customers and exposing them to our marketing message, but are we gaining enough to make an impact?  What&#8217;s the tipping point here?  It&#8217;s going to make for an interesting experiment!</p>
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