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Note: The following is a portion of a presentation given at the recent Wiley EMEA Sales Conference by Christine Dunn, Director of Marketing. She was kind enough to allow me to share it here.
I’m …
In 1955 a Sears & Roebuck store in Colorado Springs advertised for children to call and talk to Santa. Only trouble was that the misprinted phone number connected the children to the Commander in Chief …
My Colleagues at Capstone have recently released a book trailer for their upcoming book, Dear Celebrity. I know you have seen book trailers before but this one has a bit of a twist - …
I’ll keep this short. The inspiration for this post comes from yet another a recent NYT article on the demise of Publishing (go ahead and read it - I’ll wait.) When I read the comments …
Wiley UK is moving quickly to integrate digital content into it’s marketing and promotional activities. There have been several video examples shown this week, including this one for Computing for Seniors For Dummies.
Do you think …