Chris Webb

More Great Book Video from Wiley UK – Wiley EMEA Sales Conference Day 3

Wiley UK is moving quickly to integrate digital content into it’s marketing and promotional activities. There have been several video examples shown this week, including this one for Computing for Seniors For Dummies. Do you think this approach is more effective than “traditional” marketing methods?

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Why Facebook Advertising is not the Answer

I was having a discussion with a colleague today about Facebook when he mentioned another department was considering Facebook advertising. No doubt Facebook is the social network with all the juice today, and companies are absolutely right in considering a shift from traditional PR and marketing activities – in fact it is critical. However, companies must [...]

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Google Buying Feedburner?

According to Sam Sethi, Google may be purchasing Feedburner. Well, of course they are.  In fact, I am surprised someone else hasn’t snapped them up already.  As Sam points out, many of us read blogs and other sites via RSS without ever visiting the actual website .  As a result, the RSS advertising market is becoming [...]

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