Chris Webb

How Book Authors Can Promote Their Work with Social Media

As I have written before, publishers are increasingly leveraging their authors’ own personal platform to market their books. With more than 400,000 books published each year, it is harder to make an impact without a platform strategy. Authors can learn a lot from the personal branding and social media marketing advice of Chris Brogan who [...]

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Google Knol as an Instant Author Platform

Late yesterday, Google made an announcement about an upcoming product called knol, a free platform for creating authoritative articles on any subject. Knol will have a variety of social features and will let readers comment, rank, review and suggest edits. Earlier this week, we started inviting a selected group of people to try a [...]

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The Sweet Spot

I smiled to myself reading Seth Godin’s post entitled Sweet Spot Marketing, in which Seth discusses a few marketing “sweet spots” from the book industry. There’s a sweet spot for getting on Oprah and for being on NPR as well. You rarely hear about romance novels on All Things Considered. My point isn’t that you shouldn’t [...]

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