Why Word of Mouth Matters
I have held this in for too long, and it is time that I finally admit it to myself, and to you.
I am a Vayniac.
Seriously, Wine TV is great, but trust me - the real gold is on Gary Vaynerchuk’s blog. If you don’t already read it, start. I have found that Gary’s [...]
Publishing Contracts - Understanding Reserve for Returns
I had a conversation with an author recently about the Reserve line on his royalty statement, and thought other authors might benefit from a quick primer.
Books sold to most resellers - stores like Barnes and Noble and Borders for example - are returnable. That is, if the book stores don’t sell them all, they can [...]
The Book Proposal: Tips for Writing a Winning Book Proposal
You will find quite a bit about writing winning book proposals on this site - but you wont find them all in one place. All the posts are tagged book-proposal, but I thought it would be a good idea to group them together. Keep in mind I work in technology publishing, so some [...]
Book Marketing for Authors: The Author Questionnaire
One of the global complaints I hear about the Publishing industry revolves around book marketing - or the perceived lack of it. This issue deserves a post of it’s own and this one is not it.
There also seems to be a general consensus that publishers want to shut authors out of the marketing process, [...]
Ants and Grasshoppers: Honest Advice for Authors
Author JA Konrath reminds us of the parable of the Ant and the Grasshopper in his very straightforward and honest advice for authors.
If your blog is only relevant to a few close friends, and your website is only a big advertisement for your writing, why should strangers bother visiting either, let alone link [...]
