Chris Webb

Marketing Your Book is a Game

Well, at least Mike Moran thinks so. Take a look at this clever marketing tool Mike created to promote his new book Do It Wrong Quickly: How the Web Changes the Old Marketing Rules. The book looks really interesting. Its approach is one that many companies will struggle with – do things quickly, [...]

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Book Marketing for Authors: The Author Questionnaire

One of the global complaints I hear about the Publishing industry revolves around book marketing – or the perceived lack of it. This issue deserves a post of it’s own and this one is not it. There also seems to be a general consensus that publishers want to shut authors out of the marketing process, [...]

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