The Problem with Book Outlines - Advice for Authors
I was speaking with a potential author on the phone today who was having trouble with the outline portion of his book proposal. Of course, building the book outline is one of the most important elements in writing winning book proposals, so all new authors stress over getting it right the first time.
You probably [...]
Book Marketing for Authors: The Author Questionnaire
One of the global complaints I hear about the Publishing industry revolves around book marketing - or the perceived lack of it. This issue deserves a post of it’s own and this one is not it.
There also seems to be a general consensus that publishers want to shut authors out of the marketing process, [...]
Insights on blog marketing for book publishers, social networking, e-newsletters and more
Book Business Extra has an interesting interview with staff from Christian publisher Baker Publishing Group who discuss some of their online and social network marketing tactics.
No big surprises in their strategy, but clearly they understand blogging, social networking and the changing landscape. Of note is their effectiveness in hitting a targeted market well.
Also, [...]
Announcing the Dreamweaver CS3 Bible
Earlier this week, Adobe announced their Creative Suite 3 (CS3) product lineup - the largest launch in their 25 year history. I am happy that I can finally announce the newest title from bestselling author Joseph W. Lowery, the Dreamweaver CS3 Bible, will be shipping on May 1, 2007. We are still [...]
